15+ Best Free SEO Tools That You Should Be Using in 2023

In the ever-evolving world of search engine optimization (SEO), having the right tools at your disposal is crucial to staying ahead of the competition. While there are numerous paid SEO tools available in the market, not everyone has the budget to invest in them. The good news is that there are plenty of free SEO tools that can help you boost your website’s visibility, analyze data, and optimize your online presence. In this article, we will explore 15+ of the best free SEO tools that you should be using in 2023.

Google Search Console:

Google Search Console is a must-have tool for any website owner. It provides valuable insights into how your site performs in Google search results, helps you identify and fix website issues, and provides data on keywords, impressions, and clicks.

Google Analytics:

Google Analytics is a comprehensive web analytics tool that allows you to track and analyze website traffic, user behavior, and conversion rates. By understanding your audience better, you can make informed decisions to improve your SEO strategies.

Google Keyword Planner:

Google Keyword Planner is an excellent tool for keyword research. It helps you discover relevant keywords, provides search volume data, and suggests bid estimates for Google Ads campaigns.

Moz Keyword Explorer:

Moz Keyword Explorer is another powerful keyword research tool that provides in-depth insights into keyword difficulty, search volume, and organic click-through rates. It helps you identify low-competition keywords to target in your content.


SEMrush offers a wide range of SEO tools, including keyword research, competitor analysis, backlink analysis, and more. Its free version provides limited access to these features but is still valuable for gaining insights into your website’s performance.


Ubersuggest is a user-friendly SEO tool that offers keyword suggestions, content ideas, and backlink data. It helps you uncover new opportunities and optimize your website for better search rankings.

Yoast SEO:

Yoast SEO is a popular WordPress plugin that assists with on-page SEO. It provides real-time content analysis, helps optimize meta tags and headings, and offers readability checks to improve your overall SEO score.

Screaming Frog SEO Spider:

Screaming Frog SEO Spider is a website crawling tool that helps you identify technical SEO issues, such as broken links, duplicate content, and missing meta tags. It provides a comprehensive overview of your website’s health.

Ahrefs Backlink Checker:

Ahrefs Backlink Checker allows you to analyze your website’s backlink profile. It provides data on referring domains, anchor text, and top-performing pages. Monitoring your backlinks helps you identify opportunities for link building and improve your SEO efforts.

Bing Webmaster Tools:

While Google dominates the search engine market, Bing Webmaster Tools is still worth utilizing. It offers insights into your website’s performance on Bing, including search queries, crawling issues, and backlinks.


Website speed is a crucial factor for both user experience and search rankings. GTmetrix analyzes your website’s loading speed and provides recommendations for improvement, such as image optimization and caching.

Answer the Public:

Answer the Public is an excellent tool for finding content ideas based on search queries. It generates visualizations of common questions and queries related to a particular keyword, helping you create content that addresses your audience’s needs.

SEO Minion:

SEO Minion is a handy Chrome extension that offers various SEO functionalities. It provides on-page SEO analysis, highlights broken links, checks SERP previews, and offers other useful features to optimize your website’s SEO performance.

MozLink Explorer:

MozLink Explorer is a free tool by Moz that allows you to analyze backlinks. You can check the domain authority, page authority, and spam score of websites linking to your site. Understanding your backlink profile helps you assess the quality and relevance of your incoming links.


SERProbot is a simple yet effective tool for tracking your website’s search engine rankings. It provides accurate and up-to-date information on your keyword positions in Google search results. Monitoring your rankings helps you measure the effectiveness of your SEO efforts and make necessary adjustments.

Google PageSpeed Insights:

Google PageSpeed Insights measures your website’s performance and provides optimization suggestions for both desktop and mobile versions. It evaluates factors like page loading speed, caching, and code efficiency, enabling you to improve user experience and SEO rankings.

Varvy SEO Tool:

Varvy SEO Tool offers a comprehensive analysis of your website’s SEO performance. It checks for issues related to mobile-friendliness, page speed, security, and accessibility. It also provides recommendations on how to fix any identified problems.

Keyword Surfer:

Keyword Surfer is a Chrome extension that provides valuable keyword data while you browse the web. It displays search volume, similar keywords, and on-page word count for any search query you perform. This tool helps you gain insights into keyword competitiveness and identify content opportunities.


These 15+ best free SEO tools for 2023 offer a wide range of features to enhance your website’s SEO performance. While these tools may have limitations compared to their premium counterparts, they still provide valuable insights and functionalities that can significantly improve your online visibility. Incorporate these tools into your SEO strategy, analyze your website’s performance, optimize your content, and stay ahead of the competition in the dynamic world of SEO. Remember, success in SEO requires continuous monitoring, adaptation, and the use of reliable tools to stay ahead of the curve.

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